Subaru Sales Figures - US Market

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Subaru Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market

This is your hub for all of the Subaru sales data for the U.S market. Subaru has not only been the most successful of all Japanese automakers in growing its volume in the US since 2006, it actually recorded the highest growth of all mainstream brands with sales up 3.5-fold in 13 years (from 200,000 to 700,000) and breaking its annual US sales record every year from 2009 to 2019. The Outback and Forester are Subaru’s best selling models in the United States.

Subaru’s success stems from focusing heavily on its 4×4 Unique Selling Point and producing a handful of cars that consumers really want, such as the Outback, Forester and XV Crosstrek. In doing so it has actually neglected the mainstream slightly, with the Legacy and Impreza in decline in recent years. However, the successful launch of a 7-seat SUV called Ascent after the failure of the Tribeca has proven that Subaru still has some mainstream appeal for families. Subaru produces the Impreza and Crosstrek, Legacy, Outback and Ascent for the US market in its factory in Lafayette, Indiana and imports the Forester and BRZ from Japan. Subaru is a Japanese car brand owned and manufactured by Subaru Corporation. Subaru-branded cars are known for having a boxer engine and a Symmetrical All Wheel Drive drive-train layout which became a standard option for most of its vehicles.

Subaru U.S Sales Figures & Recent Highlights

If you look at the information below, Subaru is evidently one of the most successful of all Japanese automakers in the US market especially if you consider the immense growth of its sales volume since 2006. It has actually the highest growth of all mainstream brands in the US from 200,000 in 2009 to 700,000 in 2019; breaking its annual sales record year after year. Subaru currently sells the Impreza, Crosstrek, Legacy, Outback, Ascent, Forester and the BRZ in the US.

The Subaru brand has traditionally been popular among a dedicated core of buyers, especially in the US. Subaru markets its car towards specific niches such as people who are looking to use their company’s signature drive train engine, all-wheel layout, buyers who are looking for a car that has excellent rough-road capabilities or for people who are simply looking for an affordable sports car. Subaru has been in business in the United States since the late 1960s. They currently sell a variety of car models in the US which includes SUVs, sedans, sports cars, and hatchbacks.

Subaru of America, Inc. (SOA) has seen consistent growth in sales over the past five years. In 2018, SOA sold 647,910 vehicles. In 2019, SOA sold 689,974 vehicles. In 2020, SOA sold 635,993 vehicles. In 2021, SOA sold 712,297 vehicles. And in 2022, SOA sold 722,280 vehicles. Subaru sales have been increasing steadily over the past five years. This is due to a number of factors, including the popularity of Subaru’s all-wheel drive vehicles, the brand’s reputation for reliability and safety, and the introduction of new models, such as the Forester and Crosstrek.

Subaru faces increasing competition from other automakers, such as Toyota, Honda, and Mazda. These automakers are also offering all-wheel drive vehicles and safety features. However, Subaru has been able to maintain its sales growth by focusing on its unique selling proposition, which is its all-wheel drive vehicles and reputation for reliability and safety.

Subaru Monthly Sales Data in the U.S

Below we have a table that shows Subaru sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Subaru new vehicle sales in the US.


Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
1968	0	0	0	0	0	0	0	0	0	0	0	332
1969	0	0	0	0	0	0	0	0	0	0	0	2,407
1970	0	0	0	0	0	0	0	0	0	0	0	5,590
1971	0	0	0	0	0	0	0	0	0	0	0	14,162
1972	0	0	0	0	0	0	0	0	0	0	0	23,114
1973	0	0	0	0	0	0	0	0	0	0	0	37,793
1974	0	0	0	0	0	0	0	0	0	0	0	22,980
1975	0	0	0	0	0	0	0	0	0	0	0	42,529
1976	0	0	0	0	0	0	0	0	0	0	0	48,928
1977	0	0	0	0	0	0	0	0	0	0	0	80,826
1978	0	0	0	0	0	0	0	0	0	0	0	103,274
1979	0	0	0	0	0	0	0	0	0	0	0	127,871
1980	0	0	0	0	0	0	0	0	0	0	0	142,968
1981	0	0	0	0	0	0	0	0	0	0	0	152,062
1982	0	0	0	0	0	0	0	0	0	0	0	150,335
1983	0	0	0	0	0	0	0	0	0	0	0	156,840
1984	0	0	0	0	0	0	0	0	0	0	0	157,385
1985	0	0	0	0	0	0	0	0	0	0	0	178,175
1986	0	0	0	0	0	0	0	0	0	0	0	183,242
1987	0	0	0	0	0	0	0	0	0	0	0	165,222
1988	0	0	0	0	0	0	0	0	0	0	0	155,956
1989	0	0	0	0	0	0	0	0	0	0	0	102,402
1990	0	0	0	0	0	0	0	0	0	0	0	40,316
1991	0	0	0	0	0	0	0	0	0	0	0	39,480
1992	0	0	0	0	0	0	0	0	0	0	0	39,732
1993	0	0	0	0	0	0	0	0	0	0	0	20,933
1994	0	0	0	0	0	0	0	0	0	0	0	10,949
1995	0	0	0	0	0	0	0	0	0	0	0	1,801
1996	0	0	0	0	0	0	0	0	0	0	0	1,111
1997	0	0	0	0	0	0	0	0	0	0	0	640
2005	16,929	20,878	23,689	24,792	22,218	26,522	27,963	24,538	21,745	22,508	19,265	24,964
2006	16,226	18,847	26,073	20,859	21,303	25,392	24,748	23,878	19,463	18,129	19,677	25,003
2007	15,964	17,312	24,967	19,002	21,393	24,348	20,591	24,375	23,355	22,335	20,557	22,916
2008	15,598	18,167	22,476	23,210	24,858	23,497	18,529	20,505	15,572	13,653	14,290	17,800
2009	12,475	13,252	16,568	15,936	17,668	18,823	21,950	28,751	14,662	18,231	17,009	14,729
2010	15,631	18,111	23,795	23,205	23,671	21,623	23,983	22,339	21,432	22,720	20,792	26,694
2011	18,858	21,683	26,916	24,762	20,036	19,794	21,730	20,517	20,934	20,081	17,657	33,701
2012	22,807	43,492	32,387	26,220	29,724	27,702	19,222	26,737	27,683	26,119	28,206	36,653
2013	27,663	28,433	36,701	32,943	39,892	39,508	35,994	41,061	31,755	34,483	36,621	40,172
2014	33,000	34,909	44,479	40,083	44,170	41,367	45,714	50,246	41,517	43,012	45,273	49,923
2015	40,812	41,358	49,111	47,241	49,561	44,335	50,517	52,697	53,070	51,629	46,070	56,274
2016	41,101	42,011	49,285	50,380	50,083	46,598	52,093	60,418	54,918	53,760	51,308	63,177
2017	43,879	45,500	54,871	52,368	56,135	52,057	55,703	63,215	55,120	54,045	51,721	63,342
2018	44,357	47,249	58,097	53,170	60,146	59,841	59,426	64,088	57,044	55,394	56,782	64,541
2019	46,072	49,081	61,601	57,288	63,972	61,511	64,106	70,039	51,659	55,531	56,893	62,364
2020	46,285	51,695	32,611	30,620	51,988	53,911	51,458	57,885	60,103	61,411	50,413	63,558
2021	46,400	48,300	65,726	61,389	56,558	42,877	50,125	49,373	56,724	36,817	33,045	51,146
2022	44,158	44,866	43,322	45,748	42,526	43,175	41,536	50,126	45,658	48,568	50,138	56,760
2023	44,373	45,790	53,213	51,014	54,531	55,168	50,389	56,407	56,335	53,772	53,327	57,764
2024	44,510	47,189	61,297	0	0	0	0	0	0	0	0	0

Subaru Annual Sales, Growth & Market Share in the United States

Below we have a table that shows total Subaru sales volumes for the US automotive market, broken out by year. This data captures all Subaru vehicle sales for the entire United States automotive market.

Year	Sales	YOY Change	US Marketshare	Marketshare Change
1968	332	0.00	0.57	0.00
1969	2,407	625.00	4.19	86.40
1970	5,590	132.24	7.16	41.40
1971	14,162	153.35	12.75	43.85
1972	23,114	63.21	17.50	27.18
1973	37,793	63.51	17.20	-1.74
1974	22,980	-39.20	13.02	-32.13
1975	42,529	85.07	18.98	31.41
1976	48,928	15.05	19.75	3.86
1977	80,826	65.19	23.15	14.69
1978	103,274	27.77	27.13	14.69
1979	127,871	23.82	27.42	1.04
1980	142,968	11.81	14.41	-90.25
1981	152,062	6.36	11.81	-22.05
1982	150,335	-1.14	12.29	3.95
1983	156,840	4.33	9.51	-29.25
1984	157,385	0.35	7.46	-27.57
1985	178,175	13.21	4.80	-55.20
1986	183,242	2.84	4.60	-4.44
1987	165,222	-9.83	4.53	-1.54
1988	155,956	-5.61	4.04	-12.07
1989	102,402	-34.34	2.94	-37.60
1990	40,316	-60.63	1.34	-119.34
1991	39,480	-2.07	1.44	7.02
1992	39,732	0.64	1.53	5.86
1993	20,933	-47.31	0.76	-101.16
1994	10,949	-47.70	0.45	-67.23
1995	1,801	-83.55	0.07	-589.19
1996	1,111	-38.31	0.04	-63.93
1997	640	-42.39	0.02	-82.71
1998	0	-100.00	0.00	0.00
1999	0	0.00	0.00	0.00
2000	0	0.00	0.00	0.00
2001	0	0.00	0.00	0.00
2002	0	0.00	0.00	0.00
2003	0	0.00	0.00	0.00
2004	0	0.00	0.00	0.00
2005	276,011	0.00	1.61	100.00
2006	259,598	-5.95	1.56	-3.53
2007	257,115	-0.96	1.58	1.72
2008	228,155	-11.26	1.71	7.39
2009	210,054	-7.93	2.00	14.39
2010	263,996	25.68	2.25	11.25
2011	266,669	1.01	2.06	-9.13
2012	346,952	30.11	2.22	7.13
2013	425,226	22.56	2.71	18.11
2014	513,693	20.80	3.11	12.66
2015	582,675	13.43	3.33	6.70
2016	615,132	5.57	3.50	4.77
2017	647,956	5.34	3.75	6.77
2018	680,135	4.97	3.91	4.19
2019	700,117	2.94	4.11	4.67
2020	611,938	-12.59	4.16	1.30
2021	598,480	-2.20	4.00	-3.94
2022	556,581	-7.00	4.07	1.58
2023	632,083	13.57	4.07	0.05
2024	152,996	0.00	4.16	0.00

Subaru U.S Annual Sales Units & Growth Chart

Below is a visual representation of Subaru’s U.S sales units over time. We have both the Subaru sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.

Subaru U.S Growth Rate & Market Share Chart

Below is the annual growth rate for the Subaru brand in the United States, shown against the Subaru’s marketshare changes in the United States. This gives you a good look into how Subaru has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.

The Best-Selling Subaru Cars & SUVs in the United States

Subaru’s sales mix has shifted over the past five years. In 2018, the Forester was the best-selling Subaru model, followed by the Outback. However, in 2022, the Crosstrek became the best-selling Subaru model. This is due to the Crosstrek’s popularity among younger buyers and its affordability.

Subaru CrossTrek (155,142 sold in 2022). Based on the Impreza hatchback, it’s lifted to offer more ground clearance and has a more rugged appearance.
Subaru Outback (147,262 sold in 2022). A rugged wagon with SUV characteristics. It’s popular among those who require versatility and off-road capability.
Subaru Forester (114,096 sold in 2022). A compact SUV that offers a blend of practicality, reliability, and off-road capability.
Subaru Ascent (63,704 sold in 2022). This is Subaru’s three-row SUV, catering to families requiring more seating capacity and space.
Subaru Impreza (30,846 sold in 2022). Available as both a sedan and a hatchback, the Impreza is Subaru’s compact car offering. It’s one of the few compact cars to offer AWD as standard.

The Current Subaru Model Lineup & Prices in the U.S

Subaru vehicles have a devoted following, especially in regions with challenging weather conditions like the Pacific Northwest and New England in the U.S., due to their AWD systems and rugged reliability. Almost all Subaru models come standard with AWD, making them popular in areas where weather conditions can be challenging. The current Subaru lineup is heavy on SUVs and crossovers and devoid of much fun for enthusiasts. Co-developed with Toyota (which sells the car as the Toyota 86 or previously as the Scion FR-S), the BRZ is a rear-wheel-drive sports car and there is also the WRX, a performance version of the Impreza. Lots of strong rally heritage and are favored by enthusiasts for their powerful turbocharged engines and dynamic handling capabilities.

Subaru Crosstrek

Starting at $24,995

The 2023 Subaru Crosstrek is a small SUV that is known for its all-wheel drive capability, fuel efficiency, and affordability. It is available in five trim levels: Base, Premium, Sport, Limited, and Wilderness. The Crosstrek is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Crosstrek gets an EPA-estimated 29 mpg in the city and 34 mpg on the highway.

Subaru Forester

Starting at $26,495

The 2023 Subaru Forester is a compact SUV that is known for its all-wheel drive capability, spacious interior, and long list of standard features. It is available in seven trim levels: Base, Premium, Sport, Limited, Touring, Wilderness, and Wilderness XT. The Forester is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Forester gets an EPA-estimated 26 mpg in the city and 33 mpg on the highway.

Subaru Outback

Starting at $28,895

The 2023 Subaru Outback is a midsize SUV that is known for its all-wheel drive capability, spacious interior, and comfortable ride. It is available in eight trim levels: Base, Premium, Sport, Limited, Touring, Onyx Edition XT, Wilderness, and Wilderness XT. The Outback is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Outback gets an EPA-estimated 25 mpg in the city and 32 mpg on the highway. The Outback is a good choice for drivers who are looking for a midsize SUV that is fuel-efficient, reliable, and safe. It is also a good choice for drivers who need all-wheel drive for winter driving conditions.

Subaru Ascent

Starting at $34,195

The Ascent is powered by a 2.4-liter turbocharged four-cylinder engine that produces 260 horsepower and 277 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Ascent gets an EPA-estimated 22 mpg in the city and 29 mpg on the highway. The 2023 Subaru Ascent is a three-row SUV that is known for its all-wheel drive capability, spacious interior, and family-friendly features. It is available in four trim levels: Base, Premium, Limited, and Touring. The Ascent is a good choice for families who are looking for a three-row SUV that is spacious, comfortable, and safe. It is also a good choice for drivers who need all-wheel drive for winter driving conditions.

Subaru Solterra

Starting at $44,995

The 2023 Subaru Solterra is an all-electric SUV that is the first vehicle from Subaru to be built on a dedicated EV platform. It is available in two trim levels: Premium and Limited. The Solterra is powered by a dual-motor all-wheel-drive system that produces 215 horsepower and 249 pound-feet of torque. It is paired with a 72.8-kWh battery pack that provides an EPA-estimated range of 222-228 miles. The Solterra is a good choice for drivers who are looking for an all-electric SUV that is safe, reliable, and fun to drive.

Subaru Impreza

Starting at $22,995

The 2023 Subaru Impreza is a compact car that is known for its symmetrical all-wheel drive, fuel efficiency, and affordability. It is available in five trim levels: Base, Premium, Sport, Limited, and Sport-Tech. The Impreza is powered by a 2.0-liter four-cylinder engine that produces 152 horsepower and 145 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Impreza gets an EPA-estimated 27 mpg in the city and 35 mpg on the highway. The Impreza also comes standard with a number of other features, including all-wheel drive, a 6.5-inch touchscreen infotainment system, Bluetooth, Apple CarPlay and Android Auto, heated front seats and power-adjustable driver’s seat

Subaru Legacy

Starting at $24,895

The 2023 Subaru Legacy is a midsize sedan that is known for its all-wheel drive, spacious interior, and long list of standard features. It is available in seven trim levels: Base, Premium, Sport, Limited, Touring, Onyx Edition XT, and Wilderness. The Legacy is powered by a 2.5-liter four-cylinder engine that produces 182 horsepower and 176 pound-feet of torque. It is paired with a continuously variable transmission (CVT). The Legacy gets an EPA-estimated 25 mpg in the city and 32 mpg on the highway. It is the only midsize sedan in its class that comes standard with all-wheel drive and has one of the longest lists of standard safety features in the class.

Subaru BRZ

Starting at $28,595

The 2023 Subaru BRZ is a sports car that is known for its rear-wheel drive, lightweight design, and balanced handling. It is available in two trim levels: Premium and Limited. The BRZ is powered by a 2.4-liter flat-four engine that produces 228 horsepower and 184 pound-feet of torque. It is paired with a six-speed manual transmission. The BRZ gets an EPA-estimated 24 mpg in the city and 33 mpg on the highway. The 2023 Subaru BRZ is a fun-to-drive sports car that is known for its balanced handling and rear-wheel drive. It is powered by a 2.4-liter flat-four engine that produces 228 horsepower and 184 pound-feet of torque. It is paired with a six-speed manual transmission.

Subaru WRX

Starting at $30,605

The 2023 Subaru WRX is a performance sedan that is known for its turbocharged engine, all-wheel drive, and rally-inspired handling. It is available in two trim levels: Base and Limited. The WRX is powered by a 2.4-liter turbocharged flat-four engine that produces 271 horsepower and 258 pound-feet of torque. It is paired with a six-speed manual transmission or a continuously variable transmission (CVT). The WRX gets an EPA-estimated 18 mpg in the city and 24 mpg on the highway. Car and Driver said “The WRX is a fun-to-drive performance sedan that’s perfect for anyone who wants to have some fun on the weekends.” Downsides include slow acceleration (with the CVT transmission), harsh ride, and noisy cabin.