Mitsubishi Sales Data, Trends, Analysis & Current Lineup for the U.S Automotive Market
This is your hub for all of the Mitsubishi sales data for the U.S market. Mitsubishi is a Japanese multinational automotive manufacturer. The company traces its origins from the automobile division of Mitsubishi Shipbuilding Co. when the first Mitsubishi passenger vehicle, the Mitsubishi Model A, was introduced in 1917.
Since then, the Mitsubishi company has grown to become one of the largest vehicle manufacturers in the world which produces passenger cars, economy cars, and commercial vehicles worldwide. Mitsubishi vehicles sold in the US are produced by Mitsubishi Motors North America, the North American division of Mitsubishi Motors Corporation. Models currently sold in the US include the Mirage, Eclipse Cross, Outlander, Outlander PHEV, and RVR/Outlander Sport.
Mitsubishi U.S Sales Figures & Recent Highlights
Mitsubishi sales in the US is currently on the rise after the brand collapsed in the 2000s. As a brand, Mitsubishi was doing quite well in the US during the 1990s. It even managed to 345,915 vehicles in 2002 which was a record year for the Japanese brand. But the following years, however, were pretty bad for the brand. After selling 345,915 vehicles in 2002, Mitsubishi sales dropped year after year, with its lowest figure coming in 2009 after selling 53,988 vehicles. Today, the Mitsubishi brand is recovering its sales albeit on a slow and steady pace. Things are looking good for them now as their sales are now hovering above the 100k mark which we’ll expect to continue over the next couple of years thanks to the popularity of their SUV lineup in the US.
Mitsubishi sales in the US have been on a downward trend in recent years, due to a number of factors, including the overall decline in the car market, the rise of SUVs, and the increasing popularity of electric vehicles. Overall, the outlook for Mitsubishi sales in the US is uncertain. The company faces a number of challenges, but it is also making some changes that could help it turn things around.
Mitsubishi Monthly Sales Data in the U.S
Below we have a table that shows Mitsubishi sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Mitsubishi new vehicle sales in the US.
Mitsubishi Annual Sales, Growth & Market Share in the United States
Below we have a table that shows total Mitsubishi sales volumes for the US automotive market, broken out by year. This data captures all Mitsubishi vehicle sales for the entire United States automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|---|---|---|---|
| 1982 | 5,260 | 0.00 | 0.43 | 0.00 |
| 1983 | 51,189 | 873.17 | 3.10 | 86.14 |
| 1984 | 67,057 | 31.00 | 3.18 | 2.28 |
| 1985 | 68,859 | 2.69 | 1.86 | -71.10 |
| 1986 | 68,101 | -1.10 | 1.71 | -8.60 |
| 1987 | 98,206 | 44.21 | 2.69 | 36.51 |
| 1988 | 85,265 | -13.18 | 2.21 | -21.84 |
| 1989 | 45,066 | -47.15 | 1.29 | -70.94 |
| 1990 | 35,223 | -21.84 | 1.17 | -10.49 |
| 1991 | 38,613 | 9.62 | 1.41 | 16.94 |
| 1992 | 49,021 | 26.95 | 1.89 | 25.37 |
| 1993 | 43,139 | -12.00 | 1.57 | -20.43 |
| 1994 | 39,565 | -8.28 | 1.64 | 4.63 |
| 1995 | 9,849 | -75.11 | 0.36 | -355.41 |
| 1996 | 8,776 | -10.89 | 0.32 | -13.49 |
| 1997 | 6,087 | -30.64 | 0.21 | -51.75 |
| 1998 | 4,164 | -31.59 | 0.13 | -57.14 |
| 1999 | 3,419 | -17.89 | 0.12 | -15.62 |
| 2000 | 117 | -96.58 | 0.00 | -2,663.62 |
| 2001 | 1 | -99.15 | 0.00 | -9,393.49 |
| 2002 | 1 | 0.00 | 0.00 | -4.57 |
| 2003 | 0 | -100.00 | 0.00 | 0.00 |
| 2004 | 0 | 0.00 | 0.00 | 0.00 |
| 2005 | 123,995 | 0.00 | 0.72 | 100.00 |
| 2006 | 118,558 | -4.38 | 0.71 | -1.84 |
| 2007 | 128,993 | 8.80 | 0.79 | 10.54 |
| 2008 | 97,258 | -24.60 | 0.73 | -9.00 |
| 2009 | 53,988 | -44.49 | 0.51 | -41.98 |
| 2010 | 55,683 | 3.14 | 0.48 | -8.14 |
| 2011 | 79,016 | 41.90 | 0.61 | 22.31 |
| 2012 | 62,286 | -21.17 | 0.40 | -53.28 |
| 2013 | 62,227 | -0.09 | 0.40 | -0.47 |
| 2014 | 77,643 | 24.77 | 0.47 | 15.44 |
| 2015 | 95,342 | 22.80 | 0.54 | 13.81 |
| 2016 | 97,267 | 2.02 | 0.55 | 1.45 |
| 2017 | 103,686 | 6.60 | 0.60 | 7.88 |
| 2018 | 118,074 | 13.88 | 0.68 | 11.68 |
| 2019 | 121,049 | 2.52 | 0.71 | 4.28 |
| 2020 | 87,386 | -27.81 | 0.59 | -19.50 |
| 2021 | 102,035 | 16.76 | 0.68 | 12.94 |
| 2022 | 85,805 | -15.91 | 0.63 | -8.85 |
| 2023 | 87,342 | 1.79 | 0.56 | -11.51 |
| 2024 | 28,406 | 0.00 | 0.77 | 0.00 |
Mitsubishi U.S Annual Sales Units & Growth Chart
Below is a visual representation of Mitsubishi’s U.S sales units over time. We have both the Mitsubishi sales units and the growth in the United States market. Click on the items in the legend to see each series by itself.
Mitsubishi U.S Growth Rate & Market Share Chart
Below is the annual growth rate for the Mitsubishi brand in the United States, shown against the Mitsubishi’s marketshare changes in the United States. This gives you a good look into how Mitsubishi has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Mitsubishi Cars & SUVs in the United States
- Mitsubishi Outlander (40,940 sold in 2022).
- Mitsubishi Outlander Sport (16,374 sold in 2022).
- Mitsubishi Mirage (15,814 sold in 2022).
- Mitsubishi Eclipse Cross (10,717 sold in 2022).
- Mitsubishi Outlander PHEV (1,960 sold in 2022).
The Current Mitsubishi Model Lineup & Prices in the U.S
The current Mitsubishi lineup is centered around the Outlander and all its variants. It hasn’t changed much in years and we don’t expect a lot of radical new thinking here from Mitsubishi, it will continue to iterate over time slowly. In saying that, Mitsubishi has some of the most affordable and great value for money vehicles on sale in America, so definitely consider them if you’re in the market.
Mitsubishi Outlander PHEV
Starting From $39,845
The 2023 Mitsubishi Outlander PHEV is a plug-in hybrid SUV that is powered by a 2.4-liter four-cylinder engine paired with two electric motors. The battery pack is located under the floor of the cargo area, and it provides an electric range of up to 38 miles. In hybrid mode, the Outlander PHEV can travel up to 420 miles. The Outlander PHEV is available in three trim levels: ES, SE, and SEL. The base ES trim comes standard with features such as a 7-inch touchscreen infotainment system, Apple CarPlay and Android Auto, a rearview camera, and cloth seats. The SE trim adds features such as a power-adjustable driver’s seat, heated front seats, and a leather-wrapped steering wheel. The top-of-the-line SEL trim adds features such as a 10.25-inch touchscreen infotainment system, a panoramic sunroof, and a Bose sound system. The Outlander PHEV comes standard with Mitsubishi’s Super-All Wheel Control (S-AWC) system, which provides all-weather traction. The Outlander PHEV also has seven drive modes: EV, Eco, Normal, Snow, Tarmac, Gravel, and Power.
Mitsubishi Outlander
Starting From $28,395
The current Mitsubishi Outlander is a mid-size SUV that was redesigned for the 2022 model year. It is available in three trim levels: ES, SE, and SEL. All trim levels come standard with a 2.5-liter four-cylinder engine that produces 181 horsepower and 172 pound-feet of torque. The engine is paired with an eight-speed automatic transmission. The Outlander comes standard with front-wheel drive, but all-wheel drive is available. The Outlander has a towing capacity of 3,500 pounds. The Outlander comes standard with a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto. The SE trim adds a 10.25-inch touchscreen infotainment system. All trim levels come standard with a rearview camera, but blind spot monitoring and rear cross traffic alert are available.
Mitsubishi Outlander Sport
Starting From $22,995
The Mitsubishi Outlander Sport is a compact SUV that was redesigned for the 2022 model year. It is available in three trim levels: ES, SE, and SEL. All trim levels come standard with a 2.0-liter four-cylinder engine that produces 148 horsepower and 145 pound-feet of torque. The engine is paired with a continuously variable transmission (CVT). The Outlander Sport comes standard with front-wheel drive, but all-wheel drive is available. The Outlander Sport has a towing capacity of 1,500 pounds. The Outlander Sport comes standard with a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto. The SE trim adds a 8-speaker sound system. All trim levels come standard with a rearview camera, but blind spot monitoring and rear cross traffic alert are available.
The Outlander Sport is smaller than the Outlander. It is 13.5 inches shorter in length and 3.4 inches shorter in width. The Outlander Sport has a smaller engine than the Outlander. The Outlander Sport has a 2.0-liter four-cylinder engine, while the Outlander has a 2.5-liter four-cylinder engine. The Outlander Sport has two rows of seats, while the Outlander has three rows of seats. The Outlander Sport is more affordable than the Outlander. The Outlander Sport has a starting MSRP of $22,995 while the Outlander has a starting MSRP of $28,395.
Mitsubishi Eclipse Cross
Starting From $26,345
The Mitsubishi Eclipse Cross is a compact SUV that was introduced in 2017. It is available in three trim levels: ES, LE, and SE. All trim levels come standard with a 1.5-liter turbocharged four-cylinder engine that produces 152 horsepower and 184 pound-feet of torque. The engine is paired with a continuously variable transmission (CVT). The Eclipse Cross comes standard with front-wheel drive, but all-wheel drive is available. The Eclipse Cross has a towing capacity of 1,500 pounds. The Eclipse Cross comes standard with a 7-inch touchscreen infotainment system with Apple CarPlay and Android Auto. The LE trim adds a 8-speaker sound system. All trim levels come standard with a rearview camera, but blind spot monitoring and rear cross traffic alert are available. The Eclipse Cross has a starting MSRP of $24,595. It is a good choice for buyers who are looking for a fuel-efficient SUV with a stylish design.
Mitsubishi Mirage
Starting From $16,695
The current Mitsubishi Mirage is a subcompact hatchback that was redesigned for the 2022 model year. It is available in three trim levels: ES, LE, and Black Edition. All trim levels come standard with a 1.2-liter three-cylinder engine that produces 78 horsepower and 74 pound-feet of torque. The engine is paired with a continuously variable transmission (CVT). Overall, the Mitsubishi Mirage is a good choice for buyers who are looking for a fuel-efficient hatchback with a low price tag.
Mitsubishi Mirage G4
Starting From $17,795
The Mitsubishi Mirage G4 is a subcompact sedan that is based on the Mirage hatchback. It is available in three trim levels: ES, LE, and Black Edition. All trim levels come standard with a 1.2-liter three-cylinder engine that produces 78 horsepower and 74 pound-feet of torque. The engine is paired with a continuously variable transmission (CVT).
Sources: Manufacturers, ANDC, JATO Dynamics.
hmm this is interesting sales in the us have fallen to the ground while sales in Canada grow…