Tesla Sales Data, Trends & Analysis for the European Automotive Market
Tesla started European sales of its Model S sedan in 2013, when it opened a factory in The Netherlands, to assemble the American-made Model S for the European market. Before 2013, the brand had sold the Roadster in low volumes in Europe. The Model S, Model X, Model Y and the Model 3 have taken the all-electric brand to new heights, becoming one of the fastest growing brands in Europe, with the Model Y as the best selling EV in the continent, ahead of the much cheaper Renault Zoe and Nissan Leaf.
Tesla Europe Sales Figures & Recent Highlights
The success of the fully electric Teslas, are still relatively dependent on government incentives on EV’s. With Norway and The Netherlands leading in stimulating green transportation, it makes sense that Tesla sales in Europe took off first in these two countries. In the first years of sales, these two countries have taken over 80% of Model S sales and while the success of the American brand has spread across the continent, the Scandinavian and Dutch markets still lead the charts in absolute figures.
This is a result of generous monetary and non-monetary incentives in Norway, where all-electric cars are exempt from all non-recurring vehicle fees, including purchase taxes, which are extremely high for ordinary cars, and 25% VAT on purchase, together making an electric car purchase price competitive with that of a similarly sized conventional car. Electric vehicles are also exempt from the annual road tax, all public parking fees, and toll payments, as well as being able to use bus lanes. The Model 3 became Norway’s best selling nameplate overall in 2019 with Tesla as the #2 best selling brand behind VW, while the Model 3 also topped the Dutch charts thanks to subsidies on EV company cars, and Tesla was the #3 best selling brand overall behind VW and Opel.
As you can see, Tesla’s sales in Europe have been growing steadily in recent years. In 2022, the company sold 232,066 vehicles in Europe, which is a 36.1% increase from 2021. Tesla’s market share in Europe is also growing, and it is now the third-largest automaker in the region. Electric vehicles are a growing segment of the automotive market in Europe, and Tesla is one of the leading brands in this segment. Tesla cars are known for their advanced technology, such as their self-driving features.
Tesla is the leading electric vehicle maker in the world, and it is well-positioned to continue to grow in the years to come. The company is expanding its production capacity, and it is introducing new models, such as the Cybertruck and the Semi. Tesla is also expanding its presence in Europe, and it is opening new dealerships and service centers in the region.
Tesla Annual Sales Data and Market Share in Europe
Below we have a table that shows total Tesla sales volumes for the European automotive market, broken out by year. This data captures all Tesla vehicle sales for the entire European automotive market.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2013 | 3,911 | 0.00 | 0.03 | 0.00 |
| 2014 | 8,841 | 126.05 | 0.07 | 52.97 |
| 2015 | 15,169 | 71.58 | 0.12 | 37.64 |
| 2016 | 15,247 | 0.51 | 0.11 | -6.85 |
| 2017 | 27,903 | 83.01 | 0.19 | 42.74 |
| 2018 | 29,494 | 5.70 | 0.21 | 6.61 |
| 2019 | 111,664 | 278.60 | 0.76 | 72.81 |
| 2020 | 97,548 | -12.64 | 0.87 | 12.95 |
| 2021 | 170,507 | 74.79 | 1.54 | 43.51 |
| 2022 | 232,066 | 36.10 | 2.26 | 31.82 |
Tesla Europe Annual Sales Units & Market Share Chart
Below is a visual representation of Tesla Europe U.S sales units over time. We have both the Tesla sales units and the market share in the European U.S market. Click on the items in the legend to see each series by itself.
Tesla Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Tesla brand in Europe, shown against the Tesla’s marketshare changes in Europe. This gives you a good look into how Tesla has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Tesla Cars & SUVs in Europe
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