McLaren Sales Data, Trends & Analysis for the European Automotive Market
The McLaren MP4-12C, later shortened to just McLaren 12C, was the first new model for McLaren Automotive after the legendary McLaren F1 from the 1990’s. The sports car, introduced in 2011, has been available as a coupe and from 2012 as a roadster named “Spider”. Its chassis is a carbon fibre monocell with aluminium front and rear sub-frames, and the 3,8 liter twin-turboV8, placed between the seats and the rear axle, drives the rear wheels through a seven-speed double-clutch automatic gearbox.
The 12C was designed to compete head-to-head with the very successful Ferrari 458 Italia. But where the Italians add a lot of passion into the development of their sports cars, McLaren took a much more perfectionist approach towards their car. As a result, the MP4-12C was received by the press as being a very fast and capable car, but not as fun and entertaining as its competitor.
The 12C was replaced in 2014 by the McLaren 650S, which features styling cues from the larger McLaren P1, together with an updated engine and suspension. A longtail version with extra horsepower was called the 675LT, introduced in 2015. A smaller model, the McLaren 570S, also reached showrooms in 2015.
McLaren introduced the P1 supercar in 2014 as a spiritual successor to the F1. It was a limited edition (production: 375 units) hybrid supercar to compete directly with the Porsche 918 Spyder and LaFerrari.
At the Geneva Auto Show in 2016, McLaren showed the 570GT as a less hardcore alternative to the 570S. It also launched the 540C as an entry level model focused on “day-to-day usability and driveability” with improved city driving and ride quality. McLaren revealed it had plans of as much as 15 new models or versions, including hybrids by 2020, investing as much as lb 1 billion into their development. That should increase the brand’s worldwide volume from 1.600 annual units to at least 5.000. In 2017, the 650S was replaced by the first of these new generation models, the 720S which was the most powerful and fastest car in its class. In 2018, the Sports Series line-up was expanded with the 600LT while the brand also launched a street-legal track car, the Senna, named after the legendary Formula One driver.
McLaren Europe Sales Figures & Recent Highlights
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|---|---|---|---|
| 2011 | 80 | 0.00 | 0.00 | 0.00 |
| 2012 | 384 | 380.00 | 0.00 | 81.23 |
| 2013 | 286 | -25.52 | 0.00 | -34.22 |
| 2014 | 311 | 8.74 | 0.00 | 2.22 |
| 2015 | 130 | -58.20 | 0.00 | -155.97 |
| 2016 | 339 | 160.77 | 0.00 | 58.81 |
| 2017 | 886 | 161.36 | 0.01 | 59.91 |
| 2018 | 484 | -45.37 | 0.00 | -80.71 |
| 2019 | 721 | 48.97 | 0.00 | 30.89 |
| 2020 | 0 | -100.00 | 0.00 | 0.00 |
| 2021 | 0 | 0.00 | 0.00 | 0.00 |
| 2022 | 373 | 0.00 | 0.00 | 100.00 |
Sources: Manufacturers, ANDC, JATO Dynamics.
