Jetta Sales Data, Trends & Analysis for the China Automotive Market
Jetta is a new brand created by the FAW-Volkswagen joint venture to attract young low-budget buyers in the domestic Chinese market. Its models are produced in Chengdu, China. The brand is named after the Volkswagen Jetta, a nameplate that has been known in China since 1991 as it was the first model of the FAW-Volkswagen joint venture and VW’s second model in China after the Santana. Its first model Jetta VA3 is a rebadged Volkswagen Jetta sedan (Chinese version), which has been sold in China since 2013. Its second and third models are crossovers based on Seat models that are not sold in China, with the Jetta VS5 as a rebadged Seat Ateca and the Jetta VS7 as a rebadged Seat Tarraco. Also find sales figures for the Jetta VA3, VS5, VS7 and any other car model produced and sold in China since the early 2000’s. Car sales statistics from China only include domestic production and exclude imported models.
Jetta China Sales Figures & Recent Highlights
The Jetta brand in China is quite unique in its positioning and history. While globally, “Jetta” is known as a model under the Volkswagen (VW) marque, in China, it was transformed into a standalone brand in 2019. The Volkswagen Jetta has been a popular model in China for decades. Recognizing the model’s strong recognition and reputation in the market, Volkswagen decided to spin off Jetta as its own brand to target a specific segment of Chinese consumers.
The Jetta brand focuses on the entry-level segment of the market, catering primarily to first-time car buyers in emerging cities and the countryside. This segment, often overlooked by many international automakers, represents a vast potential customer base. The Jetta brand focuses on the entry-level segment of the market, catering primarily to first-time car buyers in emerging cities and the countryside. This segment, often overlooked by many international automakers, represents a vast potential customer base. While starting with models reminiscent of the original Volkswagen Jetta, the brand quickly expanded its lineup. As of my last update in 2021, the Jetta brand offers both sedans and SUVs tailored to the preferences and needs of its target demographic in China.
The vehicles under the Jetta brand are produced by FAW-Volkswagen, a joint venture between Volkswagen AG and the Chinese automaker FAW Group. This longstanding partnership has been crucial in localizing production and understanding the nuances of the Chinese market. Jetta’s marketing and brand positioning emphasize affordability without compromising quality. By leveraging the strong reputation of the Volkswagen Group, the brand ensures consumers that they are purchasing reliable vehicles even at entry-level prices.
The decision to launch Jetta as a standalone brand was seen as a strategic move to tap into China’s vast and diverse consumer market, especially in tier 3 and tier 4 cities. Initial responses have been positive, indicating a successful understanding of the market segment.
Jetta Annual Sales, Growth and Market Share in China
Below we have a table that shows total Jetta sales volumes for the Chinese automotive market, broken out by year. This data captures all Jetta vehicle sales for the entire Chinese automotive market.
| Year | Sales | YOY Change | US Marketshare | Marketshare Change |
|---|
Jetta China Annual Sales Units & Growth Chart
Below is a visual representation of Jetta China sales units over time. We have both the Jetta sales units and the market share in the Chinese market. Click on the items in the legend to see each series by itself.
Jetta China Growth Rate & Market Share Chart
Below is the annual growth rate for the Jetta brand in China, shown against the Jetta’s marketshare changes in China. This gives you a good look into how Jetta has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
The Best-Selling Jetta Cars & SUVs in China
COMING SOON
Sources: Manufacturers, ANDC, JATO Dynamics.
