Honda UR-V
The UR-V is a large SUV on the same platform as the imported Honda Pilot, positioned above the locally produced CR-V in China. As Honda has two JV’s in China, each wants a similar successful model as the other, which often leads to two versions of a single model being offered in China, like the City and Greiz or the Vezel and XR-V.
A similar strategy is used for the large SUV, as the UR-V, produced by Dongfeng-Honda, has a sister model made by Guangzhou-Honda: the Avancier. They share the same platform and the biggest differences are in the grille, bumpers and lights. The interiors and dashboards are exactly the same too. Naturally, they also share the same engines: a 1,5T with 193hp/240Nm, mated to a CVT and an optional 2,0T with 272hp/370Nm mated to a ZF 9AT, 4WD is standard on all versions. Dimensions are almost identical to the Avancier: 4.825/19.42/1.670mm with the exact same wheelbase of 2.820mm. Why Honda didn’t make one of these two a 3-row 7-seater is worthy of a facepalm, but also understandable as that would give one partner a possible advantage over the other.
Prices for the UR-V start at 246.800 yuan and can go as high as 329.800 yuan (EUR32.000,- / US$35,900 to EUR42.700 / US$47.900), which means it misses the base model that the Avancier has, starting at 220.000 yuan. This is no budget pricing, putting the Hondas well above the Buick Envision (209.900 yuan), Toyota Highlander (239.800 yuan) and the Volkswagen Tiguan L (223.800 yuan).
Honda UR-V China Sales Data & Charts
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