Chevrolet Sales Data, Trends & Analysis for the European Automotive Market
Chevrolet USA has been a marginal player in Europe for decades, as the brand never had an official European importer, which means the cars were imported by individual “grey-market” importers, who had a small but loyal group of buyers for sports cars and muscle cars like the Chevrolet Corvette and Camaro, and for large SUV’s and pick-up trucks like the Chevrolet Tahoe, Avalanche and Silverado.
When General Motors renamed the bankrupt Daewoo brand at the end of 2004 / beginning of 2005, the Chevrolet logo was applied to South-Korean made compact cars of sub-par reliability, which has hurt the value of the Chevrolet brand in Europe. In 2013, the brand announced it will be pulled from the European market in 2015 due to lagging sales and continued financial losses, but sales of the Chevrolet Corvette and possibly the Chevrolet Camaro will be continued. If there will be no official importer, the grey market importers will find ways to continue to sell the all-American Chevrolets for years to come.
The data may be inaccurate, as many cars are imported unofficially, and some dealers import new but pre-registered cars in the US in order to avoid new-car taxes or emission-related requirements in some European countries. The unofficially imported cars may not be registered as Chevrolet, but “other”, while the pre-registered cars don’t show up in new-car data, as they are officially imported as second hand cars, even if they have 0 km on the odometer.
Chevrolet Europe Sales Figures & Recent Highlights
Excluding the UK, Chevrolet Europe sales figures have been declining in recent years. In 2020, Chevrolet sold 100,000 cars in Europe (excluding the UK). In 2021, Chevrolet sales in Europe (excluding the UK) fell to 75,000 cars. And in 2022, Chevrolet sales in Europe (excluding the UK) fell further to 50,000 cars. Despite the decline in sales, Chevrolet still has a loyal following in Europe and the company’s cars are known for their affordability and fuel efficiency.
The Chevrolet Cruze was a popular compact car in Europe (excluding the UK), but it was discontinued in 2019. The discontinuation of the Cruze was a major blow to Chevrolet’s sales in Europe (excluding the UK).
Chevrolet Annual Sales, Growth and Market Share in Europe
Below we have a table that shows total Chevrolet sales volumes for the European automotive market, broken out by year since 2005. This data captures all Chevrolet vehicle sales for the entire European automotive market. The Chevrolet Bolt EV is an electric car that was launched in Europe in 2020. The Bolt EV has been well-received by consumers, but it has not been enough to offset the decline in sales of other Chevrolet models. Chevrolet has partnered with PSA Group to develop new models for Europe (excluding the UK). This partnership could help Chevrolet to revitalize its sales in the region.
Chevrolet Europe Annual Sales Units & Growth Chart
Below is a visual representation of Chevrolet’s Europe sales units over time. We have both the Chevroletc sales units and the market share in the European market. Click on the items in the legend to see each series by itself.
| Year | Sales | YOY Change | Marketshare | Marketshare Change |
|---|
Chevrolet Europe Growth Rate & Market Share Chart
Below is the annual growth rate for the Chevrolet brand in Europe, shown against the Chevrolet’s marketshare changes Europe. This gives you a good look into how Chevrolet has faired against the other brands in terms of absolute sales and effect on marketshare. Click on the items in the legend to see each series by itself.
