Sales of New Cars In Austria – Data, Trends, Charts & Analysis
Austria is small but packs a big punch in the automotive market. It currently has Europe’s most diverse testing environment for autonomous driving, the world’s lightest and most efficient high-performance batteries for electromobility and the promotion of the use of artificial intelligence are among the focal points in Austria in the field of mobility.
The major players of Austria's automotive industry are BMW, Fiat, General Motors (Saab), Magna, and MAN (utility vehicles). The growing significance of the sector enhances the international car companies’ willingness to invest to a remarkable extent. Every 9th job in Austria is associated with the automotive market so it is no surprise that Austrians love new cars themselves.
Here you will find annual car sales figures for Austria. These statistics are Total Market Volumes, which include passenger cars as well as light commercial vehicles (LCVs).
Since the late 1990s, the Austrian car market has been relatively steady, averaging around 340.000 annual sales, with no huge fluctuations, as growth and decline has been in the single digits for almost 2 decades. The market peaked in 2011 at almost 390.000 units, before dipping to below 335.000 in 2014 after three consecutive years of declines. Sales were back up since 2015 to peak again in 2017. LCV sales typically made up 8,5% of total car sales in Austria, but that increased to around 10% in recent years.
Austria Automotive Sales Data & Recent Highlights
The passenger car market in Austria is relatively small, with annual sales of between 200k and 250k units per year. The market has been relatively stable in recent years, with sales fluctuating between 330,000 and 350,000 vehicles per year prior to the general decline in the last five years. The COVID-19 pandemic had a significant impact on the Austrian car market, with sales plummeting by 20% in 2022.
The average price of a passenger car in Austria is around EUR28,000. However, there are a number of cheaper options available, starting at around EUR15,000. The majority of passenger cars in Austria are imported, as there is no local car manufacturing industry.
Interesting Austria New Car Sales Stats
- Best Sales Year Volume: 356,145 units sold
- Worst Sales Year Volume: 215,050 units sold
- Average Sales Per Year: 302,234.0 units sold
- Total Sales Units (since 2005): 9,973,723 units sold
Top 10 Most Popular Automotive Brands In Austria
The most popular car brands in Austria are Volkswagen, Skoda, BMW, Audi, and Mercedes-Benz. The Volkswagen Golf is the best-selling car in the country.
- Volkswagen
- Skoda
- BMW
- Audi
- Mercedes-Benz
- Toyota
- CUPRA
- Dacia
- Kia
- Renault
Austria New Motor Vehicle Sales Table
Year Passenger Cars Growth
1990
288,618
1991
303,723
5.23
1992
320,034
5.37
1993
285,157
-10.90
1994
273,663
-4.03
1995
279,610
2.17
1996
307,645
10.03
1997
275,001
-10.61
1998
295,865
7.59
1999
314,182
6.19
2000
309,427
-1.51
2001
293,528
-5.14
2002
279,493
-4.78
2003
300,121
7.38
2004
311,292
3.72
2005
307,915
-1.08
2006
308,594
0.22
2007
298,182
-3.37
2008
293,697
-1.50
2009
319,403
8.75
2010
328,563
2.87
2011
356,145
8.39
2012
336,010
-5.65
2013
319,035
-5.05
2014
303,318
-4.93
2015
308,555
1.73
2016
329,604
6.82
2017
353,320
7.20
2018
341,068
-3.47
2019
320,381
-6.07
2020
257,721
-19.56
2021
239,803
-6.95
2022
215,050
-10.32
Austria New Motor Vehicle Sales Chart
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Sources: Manufacturers, ANDC, JATO Dynamics.
